This video is the work of Craig Spinks, founder of Recycle Your Faith.

in High Definition

If you haven’t seen a demo for FaceTalk yet, take a look. If you’re a tech-type person and you still don’t follow Apple news, you may be interested to know that FaceTalk is going to be released under an Open Source license as well. That’s Apple Computers’ proprietary technology — with an Open Source license. Didn’t see that one coming, did you?

Doesn’t that just make you want to run out and buy an iPhone for everyone in your family? It sure makes me excited, and, although I’ve had a computer with video chat capabilities for years now, I’ve yet to go through the trouble of setting one up. Why is it that everything just seems so much more meaningful when it’s packed into a 3″ x 5″ glass box that you can drop into your shirt pocket?

This ad is so powerful because it’s not selling you an iPhone; it’s selling you a connection to your loved ones. It doesn’t spend an ounce of energy showing off the ridiculous capabilities of this new handheld computer; it shows you how your friends and family will smile when they know you’re calling.

Companies have been using this strategy more and more lately. When I worked for Chick-fil-A, establishing emotional connections wasn’t just a part of our marketing strategy, it was the key mission that drove the business model for the corporation. Whether it was preparing a special sandwich just the way a customer liked it, greeting regular guests by name, offering first-time guests a free sandwich, no strings attached, or refilling drinks before customers even realized they were running low, everything that Chick-fil-A does is about building emotional connections with customers to keep them coming back week after week.

It works. Chick-fil-A knows it. Apple Computers knows it. Coca-Cola knows it.

Understanding this emerging marketing strategy was a big part of my mass communication courses in college. In many ways, it makes me uncomfortable. It doesn’t feel good to know that companies are actively trying to play with my emotions in order to win my business. Is that right? Is that a way to make business more human, or does it take away a little bit of our humanity?

What can the church learn from Apple Computers? How much value do we place on emotional connections within our congregations, to keep people coming back week after week? How much value do we put into establishing emotional connections with people we come in contact with who may not be ready to buy into our theology yet, but want to learn a little more about we’re offering?

As powerful as these ads may be, they certainly don’t reach everyone the first time around. Still, Apple and other companies persist, trying new methods and new techniques to keep their products on the forefront of people’s minds. Is the church being just as persistent in its efforts reach out to new audiences, to those who might have already heard the message, but still haven’t seen the light? Or are we more concerned with repacking our message again and again to make it seem like we’re offering something new without making the personal investment necessary to truly build emotional connections with the people we seek to serve?

Back in March I had a chance to catch up with my good friend Sam. He had recently returned to North Carolina after finishing his graduate program at the University of Colorado. With the blessings of our wives, Sam and I headed to Virginia for a couple days of snowboarding in the Blue Ridge Mountains. Sam and I met during our first semester at Appalachian State and ended up rooming together for the next three years, until Kristen finally agreed to marry me and I moved off campus. At ASU — due to location, wonderful student discounts and a general lack of pressing (financial) obligations — the three of us had an opportunity to go snowboarding practically as often as we were up to it; usually three or four times each week. This was the first year I have been able to make it back to the slopes since we left Blowing Rock in 2008. Sam and I spent two days at Wintergreen Resort, near Charlottesville. The weather was perfect, the slopes were fairly well covered and the crowd was relatively sparse.

Knowing how much patience and planning it would take to get any decent snowboarding shots that weren’t cliche, and, more importantly, knowing that I only had two days to enjoy the mountains, I decided to try something different with the camera. As we moved around the mountain, we just pointed the lens in a general downhill direction and held the shutter, blasting off nearly 2,000 still frames of random snowboarding action. I dropped the pictures into iMovie, added a soundtrack and created my first stop-motion video. It’s pretty rough, but you have to start somewhere, right?

Here are a few still shots I pulled out of the reel, in case you missed them.

This sermon was delivered at Butler Chapel on January 19, during the first chapel service I had an opportunity to attend as a student at Campbell Divinity School. The guest speaker that day, Dr. J. Kameron Carter, set the standard high; other speakers this semester followed his precedent, making Tuesday morning chapel services an eagerly anticipated staple of my weekly spiritual diet.

Dr. Carter is an associate professor of theology and black church studies at Duke Divinity School. His sermon digs deep into the meaning of Jesus’s miraculous feeding of the 5,000, as recorded in the Gospel of John. Dr. Carter relies on archeological and historical research to move deeper into this text than I have witnessed any other preacher do, yet he still manages to bring it around to the heavy implications Jesus’s actions have for modern-day disciples. If you don’t believe sincere scholarship, extra-biblical sources and a fiery passion for the gospel can hold places in the same sermon, take a few minutes to watch this video and then we’ll talk.

Let me forewarn you, this sermon starts out slow — very slow. I think Dr. Carter knew he didn’t run the risk of having any of his audience leave the chapel early during the service, so he took some time to build up his message for effect. Stick with it and you won’t be disappointed. If you don’t have time to watch it now, bookmark this page and come back to it one day when you’ve got some free time or just feel the need to listen to some quality preaching. Or, if you prefer, you can download an MP3 of the sermon below and listen to it at your convenience. Enjoy!

In writing sermons this semester, I have been trying to find a balance between reverent and colloquial language; between reading an essay and sharing a conversation. I usually find myself erring too much to one side, and then overcorrect the message to the other extreme — either making it so colloquial I fear I may have offended my listeners, or so lecture-like that I begin to bore myself. I don’t think Dr. Carter’s sermon is the best I’ve ever heard, and I wouldn’t hold it up as a perfect model, but I do think he achieves a wonderful balance between the scholar and the friend.

Let me know what you think.
Does this make for an inspiring message, or do you think too much analysis of the situation kills the sermon? If this doesn’t work for you, what elements go into great preaching that you have heard?

Apparently, some drivers suffer from the rare handicap of not being able to see trains at all. That’s right, locomotives, freight cars, passengers, even shiny red cabooses, are all rendered invisible to these poor, unfortunate drivers.

Seriously. Take a look.

This collision took place June 7 in Bonsal, a small town about 16 miles north of Sanford. The train involved was an antique steam locomotive carrying a load of tourists on a short circuit around the town at a blazing 10 mph. The driver of the station wagon — caught totally off guard by his invisitrainitis, despite the fact that the train was almost halfway through the crossing, lights were flashing, bells were ringing, passengers were screaming — was not hurt.